Sony Ericsson will be rebranded as Sony Mobile Communications

Wednesday, 11 January 2012

Sony Mobile Communications
Sony Ericsson as a whole will be rebranded as the ‘Sony Mobile Communications’ division within Sony. All future phones released from this division, including the Xperia ion and Xperia S, will carry the Sony logo and font.
Sadly, this means that Sony Ericsson’s liquid energy logo will also be retired. We bid farewell to both the Sony Ericsson logo and font. They will be missed. Maybe the last ‘Sony Ericsson’ device, the Xperia arc S, will become a bit of a fan’s collector’s item in the future. Onwards and upwards.


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