Xperia arc to be rebranded with Sony logo?

Saturday, 21 January 2012


Sony Xperia arcSony Pictures released a trailer for the next movie in its Resident Evil series starring Milla Jovovich. The first 35 seconds of the Resident Evil: Retribution trailer could be straight out of a Sony ad showcasing a PlayStation Vita, Sony Tablet S and MP3 player. Interestingly, it also shows an Xperia arc with one fundamental difference. The arc has what looks like an over-sized Sony logo on the handset rather than the Sony Ericsson logo on existing handsets.
We may be reading too much into this, but could Sony be looking to rebrand some of its older handsets now that it has total control over Sony Ericsson? Could we end up seeing a ‘Sony’ Xperia arc hit shops? Probably not, given that the company is looking to move onto newer handsets. The question then becomes is Sony re-releasing a handset that looks like the Xperia arc with updated specs? Possibly. There is some speculation that a handset with a similar design to the Xperia arc will be released with updated specs.
Or could this simply be the Sony marketing team wanting to remind people that it now has its own wholly-owned smartphone business. What better way to do that than to Photoshop a Sony logo on an existing phone. Although, why they didn’t choose a recently announced handset like the Xperia S is a bit strange. What do you think this could mean, let us know in the comments below? See the trailer below.

Xperia arc


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